Tracks

Alexa

Amazon Alexa is a cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day. Amazon offers a collection of tools, APIs, reference solutions, and documentation to make it easier to build for Alexa.

AWS Marketplace

AWS Marketplace is a growing digital catalog of third-party software and data that makes it easy to find, buy, deploy, and manage software you need to build solutions and run your business on AWS. AWS Marketplace enables you to innovate quicker with easy access to cost-effective and flexible software solutions, and it helps you streamline and govern your software procurement process. With thousands of third-party software and data listings across categories including security, business applications, and machine learning as well as solutions to meet industry-specific needs, AWS Marketplace has the right tools, in the right place, at the right time to simplify your operations in the cloud. AWS Marketplace helps you transform your software supply chain with features such as custom terms and pricing that tailor transactions to your precise needs, the ability to build a Private Marketplace that contains only your preapproved software, and integration with existing procurement systems and AWS cost management tools to centralize approvals and improve spend visibility. You’ll find the third-party applications you need to innovate, with the controls and governance you need to operate with confidence.

Analytics

Organizations are challenged by an unprecedented new scale of data, with the volume of data they need to store and analyze increasing from terabytes to petabytes and sometimes exabytes. AWS provides the easiest place to build data lakes, with the most comprehensive, open, secure, scalable, and cost-effective portfolio of services that enable you to analyze all your data with the broadest set of analytical approaches, including machine learning. As a result, there are more organizations running their data lakes and analytics on AWS than anywhere else.

Application Integration

Application integration on AWS is a suite of services that makes it easier for developers to build reliable and scalable applications by using microservices architecture or a serverless function orchestrator to sequence AWS services into business applications. You don’t need to refactor your entire architecture to benefit—decoupling applications at any scale can reduce the impact of changes, making it easier to update and faster to release new features.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) help organizations unlock new insights, create efficiencies, develop new revenue streams, and introduce new products. Join the AI/ML track to learn how to apply these techniques to drive innovation and impact your business outcomes. Builders of all levels of expertise can gain valuable insights from AWS experts and customers, see practical applications for specific use cases, and dive deep into new and existing AWS AI and ML services. Learn how to apply intelligence to applications in areas including personalization, fraud detection, natural language processing, and more, using pretrained AI services. For builders who want to dive deeper into each step of the ML workflow, Amazon SageMaker provides all of the tools required so that you can take ML models from idea to production faster with much less effort and cost. This track also has sessions featuring AWS learning devices, such as AWS DeepRacer and AWS DeepComposer, for aspiring developers to learn and build.

Blockchain

AWS provides purpose-built tools to support your distinct needs, whether you need a multiparty, fully managed blockchain network that helps eliminate intermediaries or a centralized ledger database that maintains an immutable and cryptographically verifiable record of transactions. In this track, learn about Amazon Managed Blockchain and Amazon QLDB.

Business Applications

Organizations require business applications to support employees, customers, and partners. Inspired by the AWS approach to cloud infrastructure, organizations have asked AWS to help them solve problems at the business application level for contact center, communication services, and no-code productivity applications. Come learn about the AWS suite of business applications, including Amazon Connect, Amazon Honeycode, Amazon Chime, Alexa for Business, Amazon Pinpoint, Amazon SES, and more. AWS business applications deliver value to nontechnical users while retaining the customer-centric approach and core requirements of security, scale, and operational excellence for which AWS is known.

Business Intelligence

Amazon QuickSight is an AWS-native business intelligence (BI) platform. With Amazon QuickSight, you can easily build and scale cloud-powered BI solutions that provide rich and interactive visualizations, which can be seamlessly embedded within end user applications or shared as standalone, self-serve dashboards. QuickSight has a serverless architecture and a built-in SPICE platform for easily scaling to hundreds of thousands of users without compromising performance. QuickSight also has advanced analytics capabilities, such as machine learning–powered anomaly detection, forecasting, and autonarratives.

Compute

Building and running your applications starts with compute, whether you are building enterprise, cloud-native, or mobile applications, or running massive clusters to sequence the human genome. AWS offers a comprehensive portfolio of compute services that allows you to develop, deploy, run, and scale your applications and workloads in the world’s most powerful, secure, and innovative compute cloud. Explore the Compute track to learn how you can use AWS compute services, such as Amazon EC2, AWS Outposts, AWS Wavelength, and Amazon Lightsail to scale compute capacity at the best price-performance in the cloud. This track includes topics ranging from beginner getting started sessions to expert deep dive sessions for different compute use cases in the AWS Cloud.

Containers

AWS is the #1 place for you to run containers, and 80% of all containers in the cloud run on AWS. People choose to run their containers on AWS because of its security, reliability, and scalability. Join the Containers track to learn best practices to use throughout your containers journey. Get up and running with your orchestrator of choice; learn how to secure, develop, and deploy your containerized applications on AWS; and discover ways to gain insights into them. Find out from AWS experts what your data plane options are as you build your applications or if serverless containers are right for you. Finally, hear from several AWS customers about their containers journey as they built, deployed, and scaled their applications with constantly changing business needs.

Databases

AWS has the broadest selection of purpose-built databases for all your application needs. Choose from 15 purpose-built database engines, including relational, key-value, document, in-memory, graph, time series, and ledger databases. The AWS portfolio of purpose-built databases supports diverse data models and allows you to build use case–driven, highly scalable, distributed applications. By picking the best database to solve a specific problem or a group of problems, you can break away from restrictive one-size-fits-all monolithic databases and focus on building applications to meet the needs of your business. With AWS databases, you don’t need to worry about database management tasks, such as server provisioning, patching, setup, configuration, backups, or recovery. AWS continuously monitors your clusters to keep your workloads up and running with self-healing storage and automated scaling so that you can focus on higher-value application development.

DevOps

The DevOps track focuses on helping software developers and teams build successful services on AWS. The track covers topics such as CI/CD, infrastructure as code, developer productivity, and testing.

End User Computing

AWS End User Computing services—including Amazon WorkSpaces, Amazon AppStream 2.0, and Amazon WorkDocs—enable your teams to securely access the applications, data, and documents they need to get their jobs done. AWS End User Computing services are designed for today’s increasingly remote workforce that needs to access content from anywhere while collaborating across borders, time zones, and organizations. These services give you the agility to respond to the changing needs of your workforce. You can scale up or scale down resources on demand, providing your teams with the resources they need, all without deploying and operating infrastructure.

Front-End Web Mobile Development

The sessions in this track are for front-end, full-stack, or mobile developers seeking to build and deploy production-grade applications on AWS and implement best practices for security, availability, and reliability. AWS offers a complete solution to support end-to-end workflows for web, native iOS/Android, and hybrid application development. AWS solutions are designed to be easy to implement with a use case–centric, low-code approach to configure AWS backends while providing seamless integration with existing iOS/Android IDEs and front-end frameworks like React, Swift, or Flutter. Sessions in this track focus on tools and services that empower developers to build, iterate, and deploy their applications faster. Learn the fast-changing trends of web and mobile application development, JAMstack modern web development architecture, and how to deliver superior customer experiences. This track also provides introductory and deep dive sessions on GraphQL APIs powered by AWS AppSync. Learn how AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. The sessions share GraphQL best practices and how to operate at scale. Join the sessions to learn about AWS solutions that enable front-end and mobile developers to create applications and APIs that scale from prototype to millions of users.

IoT

There are billions of devices in homes, factories, oil wells, hospitals, cars, and thousands of other places. With the proliferation of devices, you increasingly need solutions to connect them and collect, store, and analyze device data. In the IoT track, learn how customers around the globe use AWS IoT services to deliver transformative business outcomes, revolutionize industries, and accomplish groundbreaking feats, including transforming automotive manufacturing, delivering the future of energy, driving a reduction in global food and medicine waste by improving cold chain logistics, and building the next generation of innovative and secure connected home products at scale. In these sessions, learn how AWS IoT is the connective thread, enabling developers to innovate with emerging technologies like machine learning, robotics, video analytics, mobile, and 5G networks. AWS IoT provides the foundational elements so you can accomplish even more, and even faster, through integration with other AWS services such as Amazon SageMaker, AWS RoboMaker, Amazon Kinesis Video Streams, AWS Wavelength, and AWS Snowball Edge. Finally, learn how AWS IoT provides the best path to get to production quickly. See the breadth of ways AWS helps you get to production faster, from prebuilt solutions to co-development, professional services, expert partners, and self-service tools. Come learn how you can unlock your data to change tomorrow’s outcomes.

Management Tools and Governance

In the past, organizations have had to choose between innovating faster and maintaining control over cost, compliance, and security. With AWS Management and Governance services, you don’t have to choose between innovation and control—you can have both. With AWS, you can enable, provision, and operate an environment for both business agility and governance control. These services are built to manage highly dynamic cloud resources at massive scale and reduce complexity, offering a single control plane for you to manage and govern resources on AWS and on-premises. AWS also offers the broadest partner ecosystem for you to extend and augment your management and governance system. You can also use AWS Management and Governance services to assess resource utilization and identify ways to reduce costs.

.NET

The .NET track is designed to help .NET teams be successful on AWS. The track covers popular topics, such as development, DevOps, serverless, and application migration/modernization with an emphasis on .NET-specific scenarios.

Netflix

Netflix is the world’s leading streaming internet entertainment service with over 193 million paid memberships and members in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members watch as much as they want, anytime, anywhere, on any internet-connected screen. AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Learn how Netflix tackles the cloud at scale in this track.

Networking and Content Delivery

The AWS global network provides the most secure, highest availability, broadest global coverage, and consistently high-performance network in the industry to help ensure that you have the networking capabilities you need to run any workload in the cloud. Hear from AWS networking experts and engineers about the latest service announcements and innovations, and learn how you can take advantage of these capabilities for your workloads.

Open Source

Organizations increasingly turn to open-source software to modernize their infrastructures and, in turn, their businesses. AWS offers a host of managed services, like Amazon EKS, to make it dramatically easier for you to productively use innovative, low-cost, open-source software, but AWS also contributes to a wide variety of open-source communities like GraphQL, Redis, and Kubernetes to improve that software. Additionally, AWS also chooses to open-source some of its own technologies, like Firecracker and Bottlerocket, to help accelerate the pace of industry innovation while providing increased value to customers. Come learn about the array of open-source software available to AWS users, whether directly from AWS or through partners and customers, and gain insight into how you can more effectively use this open-source software to transform your business.

Quantum Computing

This track provides guidance from the AWS Quantum Solutions Lab to help you get started and move faster in quantum computing with Amazon Braket. Amazon Braket is a fully managed service that helps you build, test, and run quantum algorithms on a variety of quantum hardware and simulators. Additionally, this track explores hybrid algorithms that combine classical computing on AWS with quantum resources—a critical element for exploration and experimentation in near-term quantum computing.

Robotics

The Robotics track aims to help you learn about developing, testing, and deploying ROS-based robotics applications with AWS RoboMaker. Sessions feature content on getting started with testing robots in simulation and scaling and automating testing efforts. The track also includes technology updates and examines the emerging use case of training robots in simulation using reinforcement learning.

Security, Compliance, and Identity

AWS is designed to help you build secure, high-performing, resilient, and efficient infrastructure for your applications. World-class security experts who monitor AWS infrastructure also build and maintain the broad selection of innovative AWS security services, which can help you simplify meeting your own security and regulatory requirements. AWS allows you to automate manual security tasks so you can shift your focus to scaling and innovating your business.

Serverless

“Serverless” describes a set of technologies, practices, and strategies that enables you to innovate and go from idea to production faster. Millions of developers have used serverless on AWS to build and operate highly scalable, secure, and cost-effective applications in a fraction of the usual time—and you can do it too. Serverless makes it possible to focus only on code that delivers customer value without worrying about infrastructure management. In the Serverless track, learn best practices and architectural patterns for common workloads, such as web applications, data processing, or streaming. Learn how to make the most of AWS Lambda, Amazon API Gateway, AWS Step Functions, Amazon EventBridge, AWS SAM, and more. AWS experts also guide you through the entire application lifecycle. Attend sessions in this track to understand core design patterns, how to build a prototype quickly, what security best practices to follow, and how to deploy and operate your application in production at scale. If you’re already an expert, learn how to make use of the latest advanced features and how to optimize the performance and cost of your applications. Customers such as LEGO and Liberty Mutual share the key lessons they learned while building large-scale, serverless applications. Finally, AWS serverless leaders showcase new innovations and where they believe serverless is going.

Storage

AWS offers a complete range of storage services for applications to help you to store, access, govern, analyze, and migrate your data to reduce costs, increase agility, and accelerate innovation. With AWS storage, you can select from object, file, and block storage services, as well as backup and data migration options, to build the foundation of your cloud IT environment. In this track, learn best practices for building solutions using AWS storage services like Amazon S3 and Amazon S3 Glacier, Amazon EBS, Amazon EFS, Amazon FSx for Windows File Server, Amazon FSx for Lustre, AWS Snow Family (Snowball, Snowcone, and Snowmobile), AWS Transfer Family (for SFTP, FTP, and FTPS), AWS DataSync, AWS Storage Gateway, and AWS Backup. Explore storage solutions for big data analytics and data lakes, data backup, archive, serverless computing, home directories/user shares, cloud-native applications, and much more.

Windows

Register now for Amazon EC2 Windows sessions to learn how to migrate, optimize, and better manage Windows Server and SQL Server workloads on AWS. Sessions in this track focus on how to maximize the performance of on-premises workloads on AWS, security and identity capabilities with Microsoft Active Directory, advanced tools and services for migration, lower TCO and cost optimization with AWS, flexible licensing options, and innovation with managed services and open-source options. Customers have been running Microsoft workloads on AWS for over 11 years, longer than any other cloud provider. AWS supports everything you need to build and run Windows applications, including Active Directory, .NET, System Center, SQL Server, Visual Studio, and Windows desktop-as-a-service.

Advertising and Marketing

In these sessions tailored for the advertising and marketing technology industry, learn directly from AWS customers and AWS industry experts on how to innovate faster, operate cost-effectively, and run key advertising and marketing technology workloads at petabyte scale and millisecond latency. Hear customer anecdotes, best practices, and details on industry use cases, such as identity resolution, contextual analysis, machine learning, real-time bidding, and low-latency profile storage. Expect to come away with a playbook for innovation beyond the limits of on-premises infrastructure as well as practical examples of how to improve agility and cost-efficiency for workloads running at massive scales.

Automotive

Advancements in connected mobility, autonomous driving, electric vehicles, and manufacturing are converging to revolutionize the automotive industry. In this unprecedented age of innovation, automotive companies rely on AWS to fuel their digital transformation efforts to innovate faster while maintaining ownership and control of their data and brand experiences. In these automotive-focused sessions, hear from customers and AWS automotive experts on how AWS technology is helping the industry transform.

CPG

From AI/ML-powered smart factories and supply chains to data-driven marketing and personalization, consumer packaged goods (CPG) organizations are challenged with innovating fast enough to support their rapidly changing businesses. In this track, hear directly from CPG innovators and technology leaders who are harnessing the power of the cloud to transform the way they make, move, and market their products and services.

Energy

As the world’s population continues to grow, so does the world’s consumption of energy. To meet these growing energy needs, AWS provides energy companies the foundation to transform complex business and operational systems and accelerate the transition to a more sustainable energy future. AWS delivers the broadest and deepest cloud platform and industry solutions for energy companies to revamp legacy operations.

Financial Services

The theme for the Financial Services track is “building for the future.” As the industry strives to meet the needs of consumers and businesses in a uniquely challenging period, it is also looking to the future and preparing for a very competitive environment. Financial services organizations have moved beyond building out their foundations and are focusing on scaling sustainably to support their business growth in the cloud over the next 5–10 years. Attend the Financial Services track sessions to hear directly from leading financial institutions that are harnessing AWS to modernize their application development, become more secure and resilient, make better use of their data, explore new market opportunities, and transform their customer engagement models. Customers speaking in this track collectively provide you with a guide for preparing for the future of financial services.

Games/GameTech

Behind great games, developers of all sizes are using AWS Game Tech to build faster, operate smarter, and create immersive experiences for players. In this session track, hear from industry leading engineers, developers, and decision makers who are utilizing cloud technology to invent and deliver the next generation of games, including Sony Worldwide Studios (WWS), Zynga, Ubisoft, and Gameloft. Learn first-hand how they are breaking free from traditional on-premises solutions, moving game production processes to the cloud, using data and analytics to better understand player experiences, and building connected worlds that scale to millions of players at launch and support milli-second low latency multiplayer sessions, wherever and however they play.

Healthcare

For over 12 years, AWS has established itself as the most comprehensive and broadly adopted cloud provider and is trusted by thousands of healthcare organizations around the world—including the fastest-growing startups, the largest enterprises, and leading government agencies. Secure AWS technology that supports compliance efforts enables the highly regulated healthcare industry to improve outcomes and lower costs by providing the tools to unlock the potential of healthcare data, predict healthcare events, and build closer relationships with patients and consumers. The Healthcare track features customer-led sessions focused on each of these critical components, accelerating the transformation of healthcare.

Life Sciences

AWS enables pharmaceutical and biotechnology companies to transform every stage of the pharma value chain, with services that enhance data liquidity, operational excellence, and customer engagement. AWS is a trusted technology provider with cost-effective compute and storage, machine learning capabilities, and the customer-centric know-how to help companies embrace innovation and bring differentiated therapeutics to market faster.

Manufacturing

For more than 25 years, Amazon has designed and manufactured smart products and distributed billions of products through its globally connected distribution network. It uses cutting-edge automation, machine learning and AI, and robotics, with AWS at its core. From product design to smart factory and smart products, AWS helps leading manufacturers transform their manufacturing operations with the most comprehensive and advanced set of cloud solutions available today, while taking advantage of security designed for the most sensitive industries. AWS allows you to focus your resources on producing the best product design, optimizing production, creating new smart product business opportunities, and improving operational efficiencies across the value chain, not on the infrastructure to make it happen.

Media and Entertainment

Viewers are watching more content than ever before. Their expectations for nearly endless content choices anytime, anywhere, and on any screen are driving business and operational changes for media companies. In this track, industry leaders share how they are innovating to meet customer demands and are accelerating content production and delivery for the right audience, at the right time, for the right screen. Learn how organizations use AWS for highly scalable, elastic, and secure cloud services for content production, storage, processing, and distribution. See how machine learning and analytics can be embedded throughout the media value chain to help make smarter content investments, monetize content libraries, and delight viewers with personalized experiences.

Power and Utilities

With the emergence of renewable energy sources (wind, solar, hydro, and hydrogen) and the digitization, decentralization, and consumerization of energy, the AWS Cloud provides the tools for power and utility companies to navigate new business models, deliver energy more reliably, and implement a smarter, less carbon-intensive and more distributed grid. AWS gives power and utility companies the foundation to focus on delivering the best customer experience and to achieve operational and cost efficiencies while meeting demand securely and reliably. It also gives them the flexibility to evolve their business models and innovate in a rapidly changing industry and critical business insights to transform the industry. In this track, learn directly from AWS customers and AWS industry experts on the importance of data and how data plays a core role in optimizing grid operations, increasing grid reliability, and improving customer engagement.

Retail

How are today’s leading retailers leveraging cloud-based solutions to innovate faster and scale new capabilities? In this retail-focused track, hear best practices directly from retail leaders and learn how they are working with AWS to improve operations and transform customer experiences. Come away with practical guidance on how to leverage the unique capabilities of AWS to reinvent retail.

Telecommunications

AWS is powering the future of telecommunications. Leading communications service providers (CSPs) run more workloads on AWS than any other cloud provider. By working with AWS, CSPs not only accelerate their data center consolidation and migration to the cloud but also monetize their paths to 5G by offering customers next-generation capabilities in mobile edge computing and IoT. With a rich catalog of cloud-deployable partner solutions, AWS enhances the customer experience through machine learning and AI and accelerates business process agility to drive operational efficiency. Now, more than ever, CSPs can leverage the most advanced technologies on the market to create new revenue streams and focus on what sets their businesses apart.

Travel and Hospitality

The theme for the Travel and Hospitality track is “building resilience for the long run.” This is an unprecedented time for the travel and hospitality industry—travelers and guests, providers and suppliers, employees and stakeholders alike. AWS has supported industry organizations around the world, of every size and segment, in good times and throughout periods of disruption. During this disruption, the breadth and diversity of AWS customers grant AWS a unique perspective to be able to recognize common themes and solutions. It’s been humbling to witness the innovation born out of this time, with organizations leveraging AWS’s broadest range of services, deepest capabilities, and fastest rate of innovation to enhance customer experiences and increase operational efficiency. The Travel and Hospitality track features C-level executives sharing strategic observations and technical insights, showing those in travel and hospitality and beyond how they can build resilience for the long run.

Architecture

Building on the AWS Cloud isn’t just about discrete services, it’s about combining multiple services together into architectures that are secure, scalable, reliable, and cost-efficient. In the Architecture track, learn about the latest topics related to creating distributed, multiservice designs. This track includes sessions that cover best practices, such as the AWS Well-Architected Framework, important architecture patterns, and ways to adapt architectures to address new demands (for example, the global pandemic and emerging technology trends). Hear directly from AWS customers on how they’ve architected solutions to address key challenges and opportunities.

Builders' Library

The Amazon Builders’ Library track features technical leaders, such as principal engineers, describing in detail how Amazon runs its software development teams and solves technical challenges. These sessions cover both general practices and deep technical content that focus more on the theory of the approach rather than how to use specific services. The track includes sessions on development, operations, and work culture topics that are of interest to developers, infrastructure engineers, operators, and other technical leaders.

Enterprise/Migration

The Enterprise/Migration track focuses on how AWS helps companies transform their businesses by migrating existing application portfolios to the cloud and how AWS people, programs, and services can help them get started. Sessions are aligned to common enterprise workload transformations, such as SAP, Windows, mainframes, and VMware. Further, the track includes sessions from AWS Enterprise Strategy to discuss areas of opportunity for customer investment. Finally, explore sessions with a variety of key topics that are important to enterprise customers, such as cost management, managed services, support, and professional services.

Partner

The Partner track is designed to help AWS Partners navigate their journeys within the AWS Partner Network (APN). Learn how APN programs can help you build, market, and sell your AWS-based offerings and how to leverage AWS technologies to serve your customers’ needs.

Public Sector

Government, education, nonprofit, and healthcare organizations face unique challenges to accomplish complex missions with limited resources. Hear how public sector organizations have used the power and speed of AWS to serve citizens more effectively, achieve scientific breakthroughs, reimagine space exploration and satellite operations, reach broader constituents, and put more of their time and resources into their core missions.

Startup

From Airbnb to Zocdoc, the world’s top startups build on AWS. But they don’t have to do it alone. There’s a reason more startups build on AWS than any other cloud provider—AWS is here to help you succeed, from inception to IPO. This track features sessions from startups around the globe where they describe how they build what they build, what works, where they went wrong, and where they’re going next. These sessions feature founders’ journey stories as well as technical discussions from engineers and CTOs, digging into their architectures. Whether you’re a new founder just learning the ropes, a seasoned entrepreneur looking to scale your business, or an engineer keeping up with the latest cloud-enabled innovations, there is something for everyone to learn in this track.

Community

The Community track is “by the community, for the community,” featuring nine sessions led by a diverse group of AWS Heroes who share first-person perspectives on how they’re leveraging AWS services to build modern applications. This global group of speakers from seven different countries discusses a variety of topics, ranging from serverless and containers to .NET and Amazon QLDB. They also share trends and common themes they’re observing in local tech communities and discuss how these trends influence their choices as they build high-performing applications and workloads.

We Power Tech

We Power Tech is creating a future of tech that is diverse, inclusive, and accessible. We Power Tech’s goal is to create collective societal impact and increase the number of AWS technologists from underrepresented groups through content, partnerships, and programs, ensuring a pipeline of tech talent that is as diverse as our world. Join the We Power Tech track for sessions that focus on leadership, allyship, emotional resilience, and equity.

Amazon.com

Amazon.com is an American multinational technology company. Amazon focuses on ecommerce, cloud computing, digital streaming, and artificial intelligence. Amazon is known for its disruption of well-established industries through technological innovation and mass scale. It is the world’s largest online marketplace, AI assistant provider, live streaming platform, and cloud computing platform, as measured by revenue and market capitalization.

Innovation

Amazon has a peculiar approach to innovation that involves working backward from customers, uses a PR-FAQ document to clarify thinking and get feedback, and then builds fast with autonomous teams using AWS services. Over 25 years, this has led to multiple innovations across multiple domains—and a lot of learning! Join the Innovation track to learn more about how Amazon’s “working backward” mechanism can help your teams innovate, how people like you have created innovative products and services to delight their customers, and how AWS technology can accelerate your journey.