AWS Partner profitability framework

The AWS Partner Network (APN) leverages programs, expertise, and resources to build, market, and sell customer offerings. It is an incredible resource to figure out the paths to win deals and deliver value to mutual customers. When utilized, it can help partners not only tap into programs to accelerate what you may already be doing, but also take advantage of validating your offerings or solutions. For marketers, the APN provides the opportunity to build your brand to showcase your areas of expertise, share customer successes, and bring your offerings to market. This session gives a glimpse into taking advantage of jointly positioning your brand with AWS in the right way to grow your business.

Amazon’s culture of innovation

As AWS Partners, dedication to continuous learning and innovation is at the heart of what we do. It’s important to find new ways to challenge ourselves and stay focused on innovation to bring the best to our customers. Weaving that into the DNA of our organizations allows us to uniquely position ourselves in the market, grow in our own careers, and encourage our teams to thrive. I’m looking forward to this session because I believe this session will encourage you to ask questions, think differently, and bring new ways to innovate back to your own teams.

Achieving your modern data architecture

What you do with that data matters. No matter what function you serve in your organization, a modern data strategy to manage, access, analyze, and act on your data is critical to unlock business value. This session will help you understand how to create a data-driven organization and put data in the hands of the people that need it. As a cloud marketer, there are countless benefits to staying at the forefront of how to realize the power of data analytics to create customer-centric business models, anticipate needs, and improve organizational decision-making.

How women leaders are transforming customer experience

The perspective of women leaders in tech is invaluable. I’m thrilled to learn from other women leaders and experts on how they are continuously innovating and transforming the customer experience. I’m looking to this session to create value for customers and the benefits of a diverse workforce. Best of all, the opportunity for women to support women in tech drives meaningful conversations and allows us to build our own networks. I’m excited to see how they are driving change and bringing new ideas forward.

Co-selling integrator solutions with AWS

Successfully bringing a new solution to market jointly with AWS is an incredible differentiator. I’ve learned so much when working with AWS, but I know there are always new opportunities to learn more. By learning the programs and resources available to partners, you’ll find out the best ways to tap into AWS to achieve better engagement and bring your solutions to customers more quickly. Get this right and you’ll successfully position yourself with both AWS sellers and the market as an expert. For marketing and sales leaders, leveraging these resources allows you to move more quickly and open new paths for growth.

Emotional intelligence can supercharge innovation

High emotional intelligence can contribute to many aspects of the value you bring to your organization. As a leader, understanding how to tap into the ability to supercharge focus, creativity, and innovation for yourself will allow you to bring your best self to those around you and lead more innovative teams. As a marketer, emotional intelligence brings out the ability to solve problems in ways that work for everyone and reach people in meaningful ways. Check out this session to bring out the best innovation in yourself, your people, and in your workplace.

Real-time relationships: Optimize your data with Next-Gen CDP (sponsored by Salesforce)

To bring the best-of-breed technology and solutions to our customers, it’s important to think big regarding how to make the ecosystem around AWS work together. AllCloud is also a Salesforce Partner, and I’m particularly excited to see how this session highlights some of the recent Next-Gen CDP announcements from Salesforce with AWS. How organizations leverage data will determine their future, and this collaboration between Salesforce and AWS will activate data for our customers in a whole new way.

Human by design: How technology can improve the human experience

There will always be a session or two that I want to attend out of my own interests, particularly around seeing how technology and AWS are impacting the greater good in the world around us. It’s important for leaders to continue to learn and understand use cases that can empower the workforce of tomorrow. I’m inspired to hear from changemakers who leverage AWS to improve the human experience, bringing to life all that’s possible and how we can all think about giving back.

AWS Partner: Migration business case development

Developing the business case for change is one of the most important aspects of the buying cycle and journey to AWS. This bootcamp session offers business leaders the opportunity to learn the non-technical best practices for migrating workloads to AWS, and as a partner, help to articulate the business case for your customers to move to AWS. This is a great opportunity to roll up your sleeves for a 4-hour session on how to position business value and provide analysis for helping organizations to overcome any hurdles and transform their business. For sales leaders and marketers, knowing how to help with developing a thorough, compelling and robust business case for our customers will allow them to see the positive impact that migration will have on their organization so that they can see results faster.

Automotive reinvention

The manufacturing and automotive industry is in a new era of innovation. As marketers, we look to understand the customer bases we serve, and particularly the needs of those industries. For AllCloud, one core industry is manufacturing and automotive. I look forward to learning more in this session around how AWS is accelerating the automotive industry’s digital transformation to gain a deeper understanding of the industry’s trends, challenges, and latest capabilities in shaping customer experiences. By staying involved in the latest industry innovation AWS offers, it allows partners to create relevant, forward-thinking industry-specific solutions that change the way we go-to-market and help clients accelerate their adoption of AWS.